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Spotlight on Business

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Spotlight on Business

Two years proves ‘Treasure’ not just by chance

It was only a few years ago, Cheryl Walraven was discussing the concept of repurposing furniture, household furnishings and many other related categories. The concept was to open a classy shop that offered well-maintained products at reasonable prices.

The concept, “Treasure By Chance,” soon became a growing reality and she was hanging her own shingle on Main Street.

Now with two years in business,  Walraven has a store much larger than she started with,  and a constantly changing inventory that makes stopping in the store as much a tour as a retail experience. Imagine entering a museum, an art gallery maybe, with displays of brass and exquisite wood workings, an dinner settings made with the finest china. Imagine also being able to decorate your home with theses furnishings that are also for sale.

“I started out in the small store,” she said.

The displays quickly outgrew the limited space she started with, and her store was expanded to include the space immediately to the west. It didn’t take long for her to have displays of floor lamps, antique chairs and oil paintings crowding this area as well. When KCI moved from the 300 block of Main Street back to West Main, she took the opportunity and relocated to that location.

She has had a business partner with a complimenting business since February. Kori Leonhardt opened a floral business on the right side of the store. Leonhardt’s part of the operation beautifies events and homes with floral arrangements from silks to potted plants. There is the possibility of unique arrangements using housewares within the store for a one-of-a-kind look.

“I call it a thrift boutique,” Walraven said.

She has found customers come to her store seeking specific items, which then influences how she arranges the store.

“What sells the most is furniture and wall décor,” she says.

The store is arranged in vignettes, areas arranged as if a snapshot of a familiy’s home.  It is about promoting the feel and emotions as much as the products themselves, she says.

In addition to the store, she has expanded Treasure By Chance to different venues including a flea market in Sidney, Neb., a booth at Sugar Beet Days and the store was represented at the High Plains Expo held at the Logan County Fairgrounds Father’s Day weekend.

She encourages people to stop in and visit, even if they are not in the market for a “new” household furnishing.

“I always tell people, start here first. You never know what you’re going to find in this store,” she says.

It is a business that has become a passion, and adventure in what she will find next and how to arrange it in the proper presentation.

“I love every minute being here. It is very exciting, very rewarding,” she said. “I am so passionate about this business. No. 1, people can afford this crystal,” she said referring to a punch bowl set on display.

Treasure by ChanceTreasure By Chance is located at 312 Main Street in Sterling.

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